Break All The Rules And [Desirable Outcome]

In this above-the-fold section, your aim should be to communicate the main purpose and focus of your website as succinctly as possible.

More Ways to Love Your Lashes

Need to describe something in more detail? Want to tell a story to help your visitor connect with you and your brand? Want to highlight some example use cases? Looking to describe the pain point your product solves? This text section is where all this story-telling and copywriting belongs.

You can duplicate this section and use it in multiple places on your sales page, wherever you need to elaborate on something.

Note: keep your paragraphs short to avoid the "wall of text" effect and mix things up with text highlights and sub headings.

MY Pick

Lash Growth Serum

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Lash Foam & Gel Cleanser

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Clean Swoop Brush

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This is a Multi-Purpose Text Section

Need to describe something in more detail? Want to tell a story to help your visitor connect with you and your brand? Want to highlight some example use cases? Looking to describe the pain point your product solves? This text section is where all this story-telling and copywriting belongs.

You can duplicate this section and use it in multiple places on your sales page, wherever you need to elaborate on something.

Note: keep your paragraphs short to avoid the "wall of text" effect and mix things up with text highlights and sub headings.

My Pick

Oil Free Makeup Remover

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Fluff Up Lash Wand

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Cool Down Eye Masks

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Lash Growth Serum

Nourish + Enhance

Take your lashes from lackluster to lush!

Formulated by the world’s leading lash experts to deliver powerful ingredients with shocking results.

How to use

Get the gorgeous lashes you crave in under 5 minutes per day!

Just one swipe of this lash-loving serum each night makes your lashes look fuller and thicker

results You Can See

A nourishing formula that works wonders on natural lashes, while still being perfectly safe for lash extensions..

The Key Ingredients


Biotin, Keratin, & Peptides, conditions and nourishes for stronger lashes

Pumpkin Seed Extract, Fatty and amino acids give a more voluminous look

Plant Based Stem Cells, Swiss Apple extract for healthier lashes

Fuller and thicker in as little as 4 weeks, with maximum results at 8 weeks

What they say



I've been using Borboleta Lash Serum for just 6 weeks.  I have seen an incredible difference in my lashes.  I hardly wear mascara anymore, STRONGLY suggest the use of this product.

Lindsey N.

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Jenna Davies

Designer

Lash Foam & Gel Cleanser

Deep Clean + hydrate

All-new formulas go beyond cleansing to help keep your lids and lashes healthy and nourished!

how to use

Simply choose your favorite level of lather (smooth gel or bubbly foam) and use once daily—the crucial step in your routine you never knew you were missing!   

why i am obsessed

With Lash Bath, you’re not only showing your lashes some love, you’re nourishing the delicate skin around your eye area.   

Key Ingredients

Lash Bath cleanser options replenish and hydrate your eye area for more youthful-looking skin, while strengthening and conditioning natural lashes  

Snow Mushroom

Helps pulls and binds moisture deeply into skin to nourish and condition lids and lashes 

Coconut

Gently cleanses while hydrating and soothing, balances PH and strengthens natural lash.

What Clients Say

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July Graham Financial Consultant

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Paul Simons Writer

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July Graham Financial Consultant

Clean Swoop Brush

Clean + Caress

Ditch those snagging cotton pads that damage your natural lashes and extensions!

What Makes it special

A specially designed curve that hugs the lash line, your Clean Swoop ensures that our Breakdown Makeup Remover and Lash Bath go even further to swoop away buildup without the catching and tugging that leads to unwanted lash loss  

Why I Can't lash Without it

The Clean Swoop Makeup Removing and Cleansing Brush features custom bristles that gently reach between your lashes so that makeup and residue don't stand a chance!  

What Makes It A Must Have Lash Tool

The custom bristles and eye-hugging shape designed for your lash line makes lash care feel like self care. The innovative drying stand keeps your brush off the counter top and ready to use.

1.

Brush Head: Curved shape for lots of contact against the lash line and lid

2.

Bristles: Long-lasting synthetic filaments in a custom diameter for optimal cleansing that won’t damage your lashes

3.

Drying Stand: Borboleta Exclusive! Snap in stand keeps brush head off dirty countertops and shower shelves, allowing water to drain away from the brush for clean, thorough drying

What our Clients Say

Julia Stewart

Product manager

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Paul Simons

it consultant

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Jenny Martins

influencer

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Breakdown Oil Free Makeup Remover

Remove + Condition

Finally — a makeup remover that’s gentle and powerful, yet totally lash-safe!

Why I Use it

No rubbing, no tugging, and—best of all—no damage to your lovely lashes! Unlike other removers, our formula features fatty acids that dissolve makeup and prevent moisture loss, all without a greasy residue  

Why you need it

Breakdown is specially designed to be super nourishing and lash-friendly, unlike most other makeup removers that are harsh on your lashes - and - because we love every type of lash, Breakdown works for both natural lashes and lash extensions!

Key Ingredients

An innovative, oil-free formula feels like water, yet emulsifies on contact to completely dissolve even the toughest long-wear eye makeup! 

Coconut

Derived Fatty Acids, gently breaks down makeup for easy removal, hydrates the eye area

Betaine

Derived from plants, keeps skin's moisture levels balanced and reduces moisture loss

What they say



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Michael Harris

Creative Director

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Jenna Davies

Designer

Fluff Up Lash Wand

Touch Up

The Fluff Up Reusable Lash Wand is your back-pocket secret weapon for touch-ups anywhere and flawless lashes everywhere!

What Makes It Special

The eye-hugging, hourglass shape combs through each lash from root to tip to keep your natural lashes or extensions fluffy, separated and perfectly positioned.

Why I Love it

Specially designed to use with extensions, but also perfect for your natural fans, this custom bristle mix gently untangles and removes shedding lashes for a gorgeous look keepimg lashes looking fluffy all day long. 

Key Technology

Fluff up is the ultimate touch-up anywhere tool with a protective cap to keep the lash-detangling bristles clean


Fibers

Mix of nylon bristle types to gently brush from root to tip, combing and detangling criss-crossed extensions or natural lashes for a defined look.

Tapered Tips

Gently separates shedding lashes without pulling or tugging Shape: An eye-hugging hourglass shape that helps to volumize, fluff and lift every lash, and maintain curl shape

Aluminum Handle and Cap

Keeps bristles hygienic and protects brush shape when stored for on-the-go use. The cap also acts as a handle for more control during application.

What Clients Say

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July Graham Financial Consultant

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Paul Simons Writer

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July Graham Financial Consultant

Cooldown Eye Masks

Cool + Calm

Need a quick boost? The Cooldown Calming Eye Masks instantly chill, soothe and refresh tired eyes on contact. They’re the perfect remedy for a late night out or a great addition to a relaxing night in!

When To Use Them

Allow Cooldowns to sit on your skin for 10 to 15 minutes. Use after a lash treatment or anytime you need a quick boost. 

Why I Recommend Them

Soothing, rehydrating and de-puffing—Cooldowns bring your eye area back to life - one try and you’ll look for any excuse to replenish and depuff your under-eye area, and diminish the appearance of dark circles!

The Cool Ingredients

Cooldowns are made with an anti-slip design that won’t budge until you’re ready to take the masks off! (Protip: Store your Cooldowns in the fridge for an extra cooling boost!)

1.

Cooling Hydrogel is thick enough to seal in skincare ingredient driven formula and never slide down your face.

2.

Caffeine de-puffs, increases circulation and firms eye area.

3.

Kelp anti-oxidizes with a high mineral content and proteins, amino acids and trace elements for moisture, healing, restructuring, calming, and binding water to the skin.

4.

Elderberry anti-inflammatory, anti-oxidant that improves microcirculation and reduces circles and puffiness.

What our Clients Say

Jenny Martins

UI/UX Designer

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Paul Simons

it Consultant

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John Carter

blogger

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FAQ

See the most asked questions

Why Do I Need Lash Care Products?

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Why Do You Recommend A Lash Growth Serum to Your Clients?

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Why Do New Lashes Need a Bath?

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Why Do I Need to Have an Oil Free Makeup Remover?

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How Often Should I Brush My New Lashes?

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How Can I Get the Most Life Out of My New Lashes?

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Disclosure: The products mentioned on this page may be affiliate products. Aileen Barcia Lash Studio and/or www.abprobeauty.com may receive a commission of the sales price of any product listed on this website. Please note that we only include high-quality affiliate products that we have tested and consider useful.

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